I think ads make sense for sites that generate or syndicate content as their only purpose. Sites like Ars Technica or Slashdot or even my friend Chris Shiflett's blog all fit that bill. That, however, is not what we're trying to do with this data. Our goal instead is to raise product and brand awareness for WonderProxy, Where's It Up? and Natural Load Testing. Adding advertisements to these pages would only distract from our goals, so while there may be some short term revenue gain, I think they'd end up costing us more in the long term.